Making your event personalization strategy work

In events, personalization is something that is needed more than ever. People have more choice and use more technology than they did years ago. If your event is not personalized then your organisation will lose out.

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We take a single event as an example and ask questions about how personalization could be improved before, during and after the event. As events do not happen without marketing we have automatically included that activity as being necessary to make your personalization work.

This book is not a guide. It is a thought provoking document to help stimulate new ideas and questions.

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Integrated slide sharing, audience response system & analytics used by hundreds of the biggest names in business, education and training.
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Glisser is incredibly simple to use. I think the stat that rang most true was that one in five people at the summit asked a question. That wouldn't happen at a normal event without Glisser.
CHRIS FINNEGAN
Marketing & Communications Manager
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