How to Develop a Cohesive Multichannel Marketing Strategy in Pharma - Part One of Two: Dominating the Digital
This paper is designed for marketing professionals working in the pharmaceutical space, as well as entrepreneurs in this field, who want to be at the cutting edge of modern marketing.
Rather than rattle off all of the marketing techniques that exist out there, this paper focuses purely on the most effective ones for this particular industry. Try to think of this book as a jumping off point for further exploration rather than an end game!
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