Events are taking up ever-larger portions of marketing budgets; Forrester Research data shows that B2B organization are now spending an average of 24% of their marketing budgets on events.

Yet as ROI has become an essential everyday calculation for other marketing channels, measurement of the immense value provided by events has lagged. However, there are new tools and approaches that make an accurate ROI calculation attainable for any event professional.

The webinar is delivered by Mike Piddock, Founder and CEO of Glisser. You'll learn from his experience as a Chief Marketing Officer in the telecom and financial services sector, where he measured the ROI of hundreds of events per year.  

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“Glisser is incredibly simple to use. I think the stat that rang most true was that one in five people at the summit asked a question. That wouldn’t happen at a normal event without Glisser.

Using this evidence that we’ve captured with Glisser this project might run again, for another two, three, five years.”

Chris, Marketing & Communications Manager, The Design Council